Posts Tagged 'web analytics'

How to Make Sense of Web Analytics

web analytics, marketing data, charts
If you’re wondering how to make more effective use of web analytics data (aren’t we all?), then this upcoming free webinar looks like it could be a useful one to check out.

Avinash Kaushik is presenting on “Actionable Web Analytics: Five Tips for Insightful Analysis”. In today’s tough economic climate it is not the lack of data on the web that is a problem, it is our ability to make sense of it all that is the challenge. In this deeply practical webinar Avinash shares his favorite tips for taking reams of data from your website and finding the nuggets of actionable insights in it. Bounce rates, segmentation, pan-session behavior analysis, key non-ecommerce success metrics and more strategies will be covered. You’ll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your online investments.

Avinash Kaushik is the Analytics Evangelist for Google, and has published a couple of books on web analytics. It looks to be a worthwhile webinar, so check it out.


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