A successful software launch can be a critical component to the long-term viability of any new software, app, or service. How can you plan your launch to really boost your product’s success?

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This article gives you six helpful steps to follow.
Keep in mind: as much time and energy should go into planning the launch and your ongoing software marketing strategy as goes into productizing and testing the actual product.
To help you plan, we have just launched our Go-to-Market Toolkit, which includes guides, templates and checklists to plan a successful software launch. The Toolkit is available now here.
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