Posts Tagged 'business plan'

SaaS Business Planning

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If you’re starting a SaaS business, it’s a good idea to start your business plan with a template.  This template provides a lot of useful tools to help you plan out your SaaS business idea.

http://www.software-marketing-advisor.com/software-development-business-plan-2.html

 

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Update your Business Plan for the New Decade

It’s now 2012… do you have an updated business plan or marketing plan to address the new decade?

If you’re a software company, the industry is changing with the move to SaaS, mobile apps, outsourcing and other trends. It’s important to make sure you have a current business plan to make sure you’re positioned to take optimal advantage of these changes.

Check the links to the right, and take advantage of our SaaS business plan template, or the Software Company business plan template, and get started optimizing your business today!

Update your Business Plan for the New Decade

New Year start business planning It’s now 2010… do you have an updated business plan or marketing plan to address the new decade?

If you’re a software company, the industry is changing with the move to SaaS, outsourcing and other trends. It’s important to make sure you have a current business plan to make sure you’re positioned to take optimal advantage of these changes.

Take advantage of our SaaS business plan template, or the Software Company business plan template, and get started optimizing your business today!

Why Having a Marketing Strategy Can Save You Money

When it comes to planning your marketing activities, do you take a strategic or a tactical approach?

Or in other words… Do you have a plan for how your marketing will really impact your customer purchase decisions? Or do you just “shoot from the hip” in your marketing decisions?

Too many companies fall into the second category, especially technology focused firms (to whom marketing may not be second nature).

It may seem like a waste of time to sit down and plan out your software marketing strategy, but the fact is that doing so will make your marketing signficantly more impactful and will save a lot in your marketing budget in the long run.

Trade shows are just one excellent example… they’re very expensive, but many tech companies continue with that large expense in their marketing budget just because “we always have” and “our competitors have a booth there.” Neither of those are good reasons, unless you’ve really done the strategic analysis of how your presence at the tradeshow can influence your customer purchase decisions in your favor.

Ask yourself whether the tradeshow is an important part of your software marketing plan. Maybe it is better to pass on the booth, and focus instead on networking and customer meetings during the show? If you don’t have a strategy, you will never know which is the better choice for your business…

Make your marketing work for you, by regularly updating your business plan and marketing strategy, and using that to prioritize your marketing activities. You can get a head start by using our templates for business and marketing planning for both traditional software companies and SaaS providers.

Procrastinating Your SaaS Business Plan? Five Reasons to Get It Done!

Our latest article, “SaaS Business Plan Tips,” on Software Marketing Advisor is about SaaS business planning… how critically important having a solid business plan is for software-as-a-service providers.

You may ask: why should I write down a lengthy business plan? Sure, there are too many things to do already when you’re trying to start or grow a business, and often business planning does not seem as critical as the other urgent calls on your time.

SaaS companies should not make that mistake… Here’s a quick summary of the top 5 reasons why you need to write that SaaS business plan now:

  1. SaaS involves selling and delivering a standardized solution that solves a customer need broadly without too much expensive customization. Getting that right requires up-front planning: there’s little opportunity to customize during the sales cycle or during installation and still make money.
  2. SaaS usually requires more up-front capital than a more traditional software startup. That means investors are going to be looking more closely at that SaaS business plan and financial projections.
  3. Because it is newer, the SaaS business model is less proven, requiring more ongoing analysis and adjustment as the industry matures. It’s hard to determine which assumptions worked and which didn’t if you don’t write it down.
  4. One of the most important SaaS metrics is low customer acquisition costs. Without a SaaS business plan, it is too easy to over-invest in lead generation or focus on the wrong leads, leading to unsustainable marketing and sales costs.
  5. There is additional complexity to SaaS business metrics that necessitates an ongoing plan to forecast and track them reliably. It is not sufficient to simply forecast and track quarterly bookings, as with licensed software.

So stop procrastinating… and start writing your business plan! This SaaS business plan template can be a useful place to start.


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