Posts Tagged 'advertising'

How to Best Market Your Software

software marketing, software promotion, promotion, marketing

Read this article to learn some helpful tips for software advertising and marketing. Whether you are selling consumer or business software, follow this guide to software marketing to increase sales of your software.

Start by thinking about the answers to the following questions:

  • What do you want to get out of your software marketing efforts? New customers? Increased revenue? Increased market share? New markets?
  • What does your target customer look like, and what is their pain point that your software helps with?
  • What is your unique value proposition? What makes your product the best at solving your customer’s pain point as easily/cheaply/quickly as possible?
  • What is your customer’s buying decision process? Where do they look for information to solve their problem?

Keep reading to learn more

 

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