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Stop Promoting Your App!

stopsignWhat is the biggest mistake that software marketers make?

Promoting their app!

Yes you heard that right….  the biggest mistake that software marketers make is focusing too much on promoting their app.

But isn’t that what software marketers are supposed to do?

No!

Unless you’re selling a game or other impulse-purchase entertainment-related app, you should be marketing a solution, not a piece of software.  As soon as you start to think about it that way, it will change your mindset:  You will put yourself in your customer’s shoes, and think about why they need this solution, what problem it solves….  These are your key marketing messages.

So stop marketing your app features…  Instead, market a solution to your customer’s problem.  You’ll be surprised how much more engagement you get.

For more help with marketing, try out our 7-Step Software Marketing Toolkit.  We’re running a special right now, so you can get a 3-month marketing campaign for the price of just one month.  Check out the 7-Step Marketing Toolkit here.

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3-Month Marketing Campaign for Price of 1 Month – This Special Won’t Last so Sign up now!

If you need some marketing help to boost your business, now is a great time to sign up for our 7-Step Marketing Toolkit program.    We have a special going for a limited time – pay for just one month, and you’ll get a full three month access – that’s an extra two months for free!

More info on the 7-Step Marketing Toolkit here.

SaaS Business Growth Strategies

One of the most challenging aspects of the Software-as-a-Service (SaaS) business model is how to grow your customer base as quickly as possible to the profitable level.  Many SaaS businesses struggle with how to keep the momentum going and keep customers signing up, while also engaging and maintaining existing customers.

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To grow a healthy SaaS business, staying on top of these five financial metrics is key:

  • Committed Monthly Recurring Revenue (CMRR)
  • Cash
  • Customer Churn
  • Customer Acquisition Cost (CAC)
  • Customer LifeTime Value (CLTV)

It can be too easy to overinvest in infrastructure in an attempt to grow a SaaS business too fast, when you’ve not yet gotten a handle on a sustainable value for these metrics.

I’ve seen a lot of SaaS companies struggle with how to best focus their marketing and strategy efforts, while maintaining strong business metrics.  The SaaS Business Growth Package is our attempt to help these companies really focus their marketing strategy, while keeping it affordable with a low-touch model.  You can read more about it here: http://www.software-marketing-advisor.com/saas-growth.html  Would love any comments or thoughts on this approach!

7-Step Marketing Program

Check out this 7-step Marketing Program – affordable marketing help for startups, solopreneurs, and online/software companies.

The 7-Step Marketing Toolkit

SaaS Business Planning

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If you’re starting a SaaS business, it’s a good idea to start your business plan with a template.  This template provides a lot of useful tools to help you plan out your SaaS business idea.

http://www.software-marketing-advisor.com/software-development-business-plan-2.html

 

Alteryx Lands $60M To Boost Data Analytics App-Building Platform

ZoomData raises $17M to become the visualization layer for big data

Gigaom

ZoomData is fairly unique in the world of big data startups, headquartered more than 2,500 miles from Silicon Valley in Reston, Virginia. Yet the company has been attracting attention from some big Silicon Valley names, including venture capital firm Accel Partners, which led the $17 million series B investment round that ZoomData announced Monday.

Some folks might remember when [company]ZoomData[/company] launched nearly two years ago, promising to remake data analytics on the iPad with connections to big data stores such as Hadoop and gesture-based visualizations designed to be manipulated. It was focused on streaming data, and the application let users rewind and fast-forward through views of their data as it hit the application, so they could see real-time data, look back at five minutes ago, then walk back up to the current view all with a few swipes.

It was a promising approach, but a limiting one, ZoomData Co-founder and CEO Justin Langseth said…

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What’s the Difference between Your Company Vision and Mission?

So what is the difference between your company’s vision statement and your company’s mission, anyway?

Mission-Vision

I get asked that question a lot, since being clear about your vision and mission is critical to defining effective marketing strategies.

Basically, your company’s vision is what you want your company to be known for, or to become. It’s long-term, and more of an image of how you want your company to be perceived, rather than a specific goal.

Your mission, on the other hand, is more immediate: why are you in business and what is your company doing right now.

Your vision should direct your long-term goals, and your mission should direct your short-term objectives. And hopefully the two point your business in the same general direction!

More money, more startups: Once-closed financial industry makes a place for independent entrepreneurs

Gigaom

Financial startups don’t have the cachet of a Tinder or Uber: instead of promising easy hookups or a revolution in urban transportation, they focus on mundane issues like credit scores. But they are having a moment in the sun all the same.

Thanks to technology and a new ecosystem that provides unprecedented access to the traditional lords of finance, so-called “fin-tech” is emerging in New York and elsewhere as its own class of startup scene — though it often looks little like the culture of Silicon Valley.

Big banks and outside entrepreneurs

The two-day Finovate event in New York this week saw dozens of fin-tech startups and entrepreneurs talking up their ideas for applying tech to a host of everyday financial operations: opening accounts, checking credit scores, serving risky borrowers and so on.

The scene was notable in large part because, a decade ago, startups focused on the financial sector barely existed.

“In the past, technical innovation always took place within incumbent firms and…

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Marketing Mistake #13 | Not Selling To Your Existing Customers

Straight Up Business Talk

Your best prospects are people who have purchased from you before. They have already experienced the products you offer as well as the service you provide.

They know you, like you and trust you. (At least they did when they first bought from you… enough, at least, to give you their money.) Hopefully, things haven’t changed. And ideally, your relationship with them has improved.

Research shows that it costs around six times more to acquire a new customer than it does to sell something additional to an existing customer.

So, if nothing else, it makes good financial sense to attempt to sell your existing customers before looking outside for new prospects.

One of the best ways for doing this is to constantly keep in touch with them. Make it impossible for them to forget you. Let them know you really appreciate not only their business, but their friendship, as well.

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