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IoT – next customer data frontier

At the Adobe Summit this week in Las Vegas, the company introduced what could be the ultimate customer experience construct, a customer experience system of record that pulls in information, not just from Adobe tools, but wherever it lives. In many ways it marked a new period in the notion of customer experience management, putting […]

via IoT devices could be next customer data frontier — TechCrunch

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Challenges for Data-Driven Businesses – Data is not the new oil (TechCrunch)

It’s easier than ever to build software, which makes it harder than ever to build a defensible software business. So it’s no wonder investors and entrepreneurs are optimistic about the potential of data to form a new competitive advantage. Some have even hailed data as “the new oil.” We invest exclusively in startups leveraging…

via Data is not the new oil — TechCrunch

Developing Your App Marketing Strategy: 7 Key Steps

With a good app marketing strategy you can make sure that your sales and marketing efforts aren’t in vain. Keep your limited resources focused on your business goals with these 7 tips to planning a strong software marketing strategy.

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A focused software marketing strategy will decrease your time to market and shorten your sales cycle.  It can drive the most effective app launch for your software.

To start planning your app marketing strategy, follow the 7-step process below:

  1. Make sure you fully understand your market, including size, trends, and key players.
  2. Segment your potential customer base.
  3. Make detailed profiles of your customer segments.
  4. Identify which of your segments are your early adoption targets.
  5. Identify their key pain points and sales process needs.
  6. Develop micro-messaging for the target segments
  7. Plan your communication strategy

For more detail, read this article on how to plan your app marketing strategy.

How To Convert Your Customers Into Brand Ambassadors — Meudyojak

The average business loses around 24 percent of its customers annually simply by failing to attend to customer relationships. Irony is that the company invests a huge amount of time, efforts and expenses in building that initial customer relationship. Then this relationship goes unattended. Sometimes immediately after the sale has been made, sales-person loses interest […]

via How To Convert Your Customers Into Brand Ambassadors — Meudyojak

Build a Startup Around the Ideal First Customer

We started Pardot in 2007 building a marketing automation platform around the ideal first customer: Hannon Hill. Hannon Hill, my first company, was a small, fast-growing content management software company focused on colleges and universities. As marketing automation was a new concept, there wasn’t an existing set of expected modules. First, we built form capture […]

via Build A Startup Around the Ideal First Customer — David Cummings on Startups

When a Software Engineer Does Marketing — Jozsef Torsan

When I started to work on my Bookmark Ninja project it was pure software engineering and coding. Nothing else. When I decided to make a product from it, I had to put on my IT, web designer, technical writer and marketing hats, too. I wrote about this in this blog post. I really enjoyed learning […]

via When a Software Engineer Does Marketing — Jozsef Torsan

TED2018 Fellows Program

TED is looking for early-career, visionary thinkers from around the world to join the Fellows program at the upcoming TED2018 conference in Vancouver, British Columbia. Do you have an original approach to your work that’s worth sharing with the world? Are you working to uplift and empower your local community through innovative science, art or…

via The TED2018 Fellows application is open. Apply now! — TED Blog

Marketing and Selling Software Online

This article covers our top tips for marketing and selling software online. Web software marketing can be challenging if you don’t bring strong traffic and convert them to buyers. Here’s how to succeed at online software sales.

1. Understand Your Market and Target Customers

Selling software online (or selling anything online, for that matter) is all about identifying a focused customer niche that is already searching online for a solution to a particular problem that your software can solve. The internet marketplace is BIG, so it is best to focus on a small segment (at least initially) and craft a unique positioning to their needs. Identify the keywords that your target customers use to search, and use them in your product name, tagline, and domain name.

Keep reading for more: http://www.software-marketing-advisor.com/selling-software-online.html

Assess Your Marketing Effectiveness for 2016

Marketing should never be static – there’s a reason I always emphasize the circular, iterative nature of my 7-step marketing strategy process.

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7-Step Marketing Strategy Process

A strong marketing program must always start with a careful analysis of your target customer niche, their problems and pain points, and other solutions in the marketplace.  Once you fully understand the customer problem and available competitive solutions, then you can write your Unique Selling Proposition (USP).

Your USP is the one most important piece of content to drive your marketing.

Many of our clients turn to Software Marketing Advisor to help better craft their USP and marketing messaging.   Our Marketing Strategy Review service helps optimize your USP and messaging.

 

SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot

Interesting news from SoftBank – with Internet of Things I think we’ll be seeing increasing numbers of these non-traditional “software platforms”. Software vendors will need to be keeping their eyes open for IoT platforms that are relevant to their target niche.

SoftBank announced today that it will launch an app store to create a software ecosystem for Pepper, its humanoid robot. Perhaps more intriguingly, the..

Source: SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot


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