Archive for the 'Uncategorized' Category

Marketing and Selling Software Online

This article covers our top tips for marketing and selling software online. Web software marketing can be challenging if you don’t bring strong traffic and convert them to buyers. Here’s how to succeed at online software sales.

1. Understand Your Market and Target Customers

Selling software online (or selling anything online, for that matter) is all about identifying a focused customer niche that is already searching online for a solution to a particular problem that your software can solve. The internet marketplace is BIG, so it is best to focus on a small segment (at least initially) and craft a unique positioning to their needs. Identify the keywords that your target customers use to search, and use them in your product name, tagline, and domain name.

Keep reading for more: http://www.software-marketing-advisor.com/selling-software-online.html

SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot

Interesting news from SoftBank – with Internet of Things I think we’ll be seeing increasing numbers of these non-traditional “software platforms”. Software vendors will need to be keeping their eyes open for IoT platforms that are relevant to their target niche.

SoftBank announced today that it will launch an app store to create a software ecosystem for Pepper, its humanoid robot. Perhaps more intriguingly, the..

Source: SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot

Lite apps grow in popularity on the App Store

Lite versions of apps are gaining in popularity on the App Store, according to an analysis of fourth quarter app activity by IronSource, an app monetization, discovery, and analytics company.

Source: Lite apps grow in popularity on the App Store

Versium uses big data and machine learning to predict your best leads

Big data helps in mysterious ways. Versium has discovered this by using big data and machine learning to create a predictive marketing platform. The service, dubbed LifeData Predictive Lead Score, lets marketers build custom predictive models that help them pinpoint the users who are likely to be receptive to marketing offers.

Source: Versium uses big data and machine learning to predict your best leads

Helpful Tools for Marketing Your Software

We’ve got a special running at Software Marketing Advisor for a full year’s access to all our marketing / planning tools and templates for software / app companies – check it out here: http://www.software-marketing-advisor.com/software-marketing-download.html

3-Month Marketing Campaign for Price of 1 Month – This Special Won’t Last so Sign up now!

If you need some marketing help to boost your business, now is a great time to sign up for our 7-Step Marketing Toolkit program.    We have a special going for a limited time – pay for just one month, and you’ll get a full three month access – that’s an extra two months for free!

More info on the 7-Step Marketing Toolkit here.

SaaS Business Growth Strategies

One of the most challenging aspects of the Software-as-a-Service (SaaS) business model is how to grow your customer base as quickly as possible to the profitable level.  Many SaaS businesses struggle with how to keep the momentum going and keep customers signing up, while also engaging and maintaining existing customers.

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To grow a healthy SaaS business, staying on top of these five financial metrics is key:

  • Committed Monthly Recurring Revenue (CMRR)
  • Cash
  • Customer Churn
  • Customer Acquisition Cost (CAC)
  • Customer LifeTime Value (CLTV)

It can be too easy to overinvest in infrastructure in an attempt to grow a SaaS business too fast, when you’ve not yet gotten a handle on a sustainable value for these metrics.

I’ve seen a lot of SaaS companies struggle with how to best focus their marketing and strategy efforts, while maintaining strong business metrics.  The SaaS Business Growth Package is our attempt to help these companies really focus their marketing strategy, while keeping it affordable with a low-touch model.  You can read more about it here: http://www.software-marketing-advisor.com/saas-growth.html  Would love any comments or thoughts on this approach!

7-Step Marketing Program

Check out this 7-step Marketing Program – affordable marketing help for startups, solopreneurs, and online/software companies.

The 7-Step Marketing Toolkit

SaaS Business Planning

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If you’re starting a SaaS business, it’s a good idea to start your business plan with a template.  This template provides a lot of useful tools to help you plan out your SaaS business idea.

http://www.software-marketing-advisor.com/software-development-business-plan-2.html

 

Alteryx Lands $60M To Boost Data Analytics App-Building Platform

TechCrunch

Alteryx, a company that has been providing a way to build analytical apps from a variety data sources via a workflow interface, got a big boost in funding today, announcing a $60M Series B round.

The round was led by Insight Venture Partners with participation from existing investors SAP Ventures and Toba Capital. Their most recent round prior to this was $12M Series in May, 2013. The additional money brings their total funding to date to $78M and suggests that investors have confidence that this market will grow.

And apparently with good reason, Alteryx reports that it currently has 600 customers, a 200 percent year over year increase.

Interestingly enough, Alteryx president and COO George Mathew doesn’t see the company competing with the usual Business Intelligence suspects, whether that’s more modern platforms like Tableau and QlikView or more traditional enterprise players like SAP Business Objects (where Mathew came from), Oracle Hyperion or IBM Cognos…

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