Archive for the 'Uncategorized' Category

How to Lead Productive User Interviews for Your Mobile App By Amalia Helen — Technopreneurph

Trying to be a mind reader in the mobile app industry is a bit like playing the lottery. ‘Having a hunch’ may get you lucky once in a while, but guesswork is definitely not the rule of thumb if you’re aiming for long-term product success. With more than 4 million other apps competing for users’ […]

via How to Lead Productive User Interviews for Your Mobile App By Amalia Helen — Technopreneurph

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7 Steps to Plan Your Software Product Marketing

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Many small tech firms don’t have a dedicated marketing employee in the company. Instead, company leaders or founders have to find the time to plan marketing, and as a result it often becomes an afterthought.

If this describes your company, here are some easy steps you can take to make sure you make strategic marketing decisions that align with your business goals.

1. First, you must really understand your market ecosystem

This includes:

  • your competitors,
  • potential customers,
  • potential partners,
  • influencers, thought leaders, media.

2. Second, identify the different segments within your market

Think about how you can group the market players, and what are the different sub-niches of potential customers or problems.

3. Third, write down detailed profiles for each segment

Consider the key descriptors of the various customer segments that you wrote down above. Really get into the shoes of each customer, and write down as detailed a description as you can: demographics, needs/wants, challenges, etc.

4. Fourth, narrow down to your ideal customer targets

Once you have a really detailed picture of each customer sub-segment, you should be able to identify which of the customer segments are most profitable and which are the segments for which you deliver the most unique value.

5. Understand the pain points & sales needs of your ideal target customer

Now that you have a really detailed picture of your ideal customer, you need to think about what are their main pain points – what keeps them awake at night?  How does your software or service address one of their top pain points?

Then consider sales needs:  in order to purchase your product, what information or material do they need?  Also consider who else is involved in or influences the purchase decision (stakeholders and influencers).

6. Perfect elevator pitch & messages

You need to think about the messages and elevator pitch to each of your target audiences above:

  • Ideal customer
  • Stakeholders
  • Influencers

What is the CTA (call to action – what you want them to do)?  What are the key talking points?

7. Finally, define your communications strategy

Basically, your communication strategy is just the key steps above written out in a document or slideset:  Who is your audience? What do you want them to do? How will you communicate that to them?  The answers to those questions are your marketing communications strategies.

Keep reading here to learn more and start planning your software product marketing.

Plan your software launch with the Go-to-Market Toolkit

Need to develop your marketing strategy for your upcoming software launch?

We have just added a Go-to-Market Toolkit package to the website, including all the tools you’ll need to plan a successful software launch:

  • Launch checklist one-pager
  • Go-to-market timeline template
  • Go-to-market strategy template
  • Go-to-market plan template
  • eGuide on “How to Launch Your Software”
  • Worksheets, planning tools, etc

You can get more detail on the Go-to-Market Toolkit here.

 

Entrepreneurs that Can’t Sell — David Cummings on Startups

This article from David Cummings’ blog provides some good tips for entrepreneurs that need help with sales skills:

Last month I was talking to an entrepreneur that lamented he can’t sell. No matter how hard he tries selling his prototype to prospects, his idea to investors, or his vision to potential employees, it’s just not clicking. After hearing this, I asked a few questions about his strategy and approach. It became clear that […]

via Entrepreneurs that Can’t Sell — David Cummings on Startups

6 Steps for a Successful Software Launch

A successful software launch can be a critical component to the long-term viability of any new software, app, or service. How can you plan your launch to really boost your product’s success?

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Photo by Startup Stock Photos on Pexels.com

This article gives you six helpful steps to follow.

Keep in mind: as much time and energy should go into planning the launch and your ongoing software marketing strategy as goes into productizing and testing the actual product.

To help you plan, we have just launched our Go-to-Market Toolkit, which includes guides, templates and checklists to plan a successful software launch. The Toolkit is available now here.

If you’d like advance notice about new products or downloads, you can sign up for our FREE monthly newsletter here. Or contact us with any questions.

 

Startup Storytelling, Simple Pitches and 100 Words — David Cummings on Startups

Reflecting more on last week’s adventure at the amazing SaaStr Annual and Endeavor international selection panel, I noted that entrepreneurs, with all their enthusiasm and energy, have an opportunity to improve on their elevator pitch and storytelling. Met amazing entrepreneurs last week. Most failed at the simple elevator pitch. My company ____ helps businesses like […]

via Startup Storytelling, Simple Pitches and 100 Words — David Cummings on Startups

Planning Your Product Launch with a Go-to-Market Checklist

If you’re bringing a new product, software or service to market, then you need to have a go-to-market strategy:  what are your plans to launch your product and get customers and interest?

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Photo by Pixabay on Pexels.com

Below is a simple week-by-week checklist leading up to a new software product introduction that you can use to keep all those marketing & promotion details straight. If you need some help putting your go-to-market plan together, or just have a few questions, then sign up for a Software Marketing Consult session here.

Next month we will be introducing our updated Go-to-Market planning package which will include a more detailed checklist and timeline, GTM strategy template, PR templates, eGuides and more! Sign up for our newsletter here to be notified when it is available.

8-12 weeks before launch:

  • Product name finalized
  • Acquire domain name, social handles for product name
  • Create ideal customer persona: Description, Pain points / needs, Benefits
  • USP (Unique Selling Proposition) – what is the key value of your product to your target customer? why are you/your business the right choice (build credibility)?
  • Create a high-level launch plan:
    1. Goals
    2. Strategies (Who is the audience? What channels? When? What messages? How will the customer find it? Why should they act?)
    3. Tactics – specific activities to accomplish the strategies
    4. Metrics – how to measure success

4 weeks before launch:

  • Website ready (or new web page / sub-domain for product)
  • All social pages ready
  • Promotion plan done:
    1. Plan for pre-launch, launch & post-launch press releases
    2. Media/influencer targets identified, with contact info
    3. Compile editorial calendars
    4. Advertising plan (eg, PPC, banner ads, FB ads, offline ads, etc)
  • Keywords for SEO or PPC identified
  • Content marketing plan in place – blog posts, guest blogging, social media

3 weeks before launch:

  • Create media kit (PR, company & product description, bio/story, headshots, screenshots, Q&A, video or demo, trial codes, etc)
  • Sign up for HARO, Pitchrate to receive email about media pitch requests
  • Email signup on website (start before launch)
  • Write email sequence to send to mailing list, both at launch, plus pre- and post-launch
  • Create SEO content for website/blog to bring in search visitors

2 weeks before launch:

  • Pre-launch press release sent to select media & influencers
  • Promote mailing list (prerelease signup)
  • Email update to mailing list
  • Customer support plan
  • Customer documentation complete
  • Channel plan in place – who do you need to sign up? what do they need to sell or list your software?

1 week before launch:

  • Email update to mailing list)
  • Promote mailing list (prerelease signup)
  • List of events (tradeshows, meetups, user groups) and websites where you can “announce” your new product/service)
  • Finalize all announcement copy: press release, description, elevator pitch, social content)

At launch:

  • Update website / product page
  • Launch press release published & sent to all media & influencers
  • Email update to mailing list
  • Add listing / description to websites, directories, stores, etc
  • Announce on social media, blog, forums/groups (as appropriate), etc

Post launch:

  • Post-launch press release with user/customer update/announcement
  • Email update to mailing list
  • Content marketing: social posts, blogs, guest posts, forum/group engagement, etc
  • Gather feedback from users, influencers, etc

 

Researching the Mobile Application Market

Do you need to research the mobile application market but unsure where to begin? Worried that your mobile app idea may not be a great business opportunity? Don’t have time or money for a custom mobile app market analysis or an expensive research report?

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Don’t reinvent the wheel. This article will give you some suggestions for doing mobile apps market research.

Check out the article below for:

  • a summary of the latest research on the mobile application market, which you can use to start your app market research,
  • a list of some of the latest mobile application market research reports, if you’d like to purchase a professional study,
  • a step-by-step process to create your own custom mobile app market analysis for your specific niche,
  • suggestions for affordable assistance if you just need a little help without breaking the bank.

Keep reading…

The Content Marketing Bridge: Linking Brand Goals to Prospect Needs — John Jackson – Blog

Why is so much content marketing unsuccessful? Unfortunately, so much of the brand content I see and study creates desert islands. That is, it isolates itself in one of two ways, which I call content marketing desert islands. Imagine two real islands. Both are populated and within sight of each other. But they have no […]

via The Content Marketing Bridge: Linking Brand Goals to Prospect Needs — John Jackson – Blog

SOFTWARE MARKETING, SOFTWARE SALES & STRATEGY FOR SOFTWARE COMPANIES

rawpixel-604744-unsplashAs a software company, you work hard on your software.  Now you just need to get it in the hands of more customers.

Software Marketing Advisor provides tools, templates, and tips to help you better market, promote, and sell your software, solutions, services, and apps. They also provide consulting services to optimize your marketing strategy, messaging and value proposition, and to help with building your software business and increasing your software sales.

Learn more about this resource for software marketing, software sales, & the business of software for software companies and tech services firms, with a specific focus on SaaS and Big Data.


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