Archive for the 'Uncategorized' Category

When a Software Engineer Does Marketing — Jozsef Torsan

When I started to work on my Bookmark Ninja project it was pure software engineering and coding. Nothing else. When I decided to make a product from it, I had to put on my IT, web designer, technical writer and marketing hats, too. I wrote about this in this blog post. I really enjoyed learning […]

via When a Software Engineer Does Marketing — Jozsef Torsan

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TED2018 Fellows Program

TED is looking for early-career, visionary thinkers from around the world to join the Fellows program at the upcoming TED2018 conference in Vancouver, British Columbia. Do you have an original approach to your work that’s worth sharing with the world? Are you working to uplift and empower your local community through innovative science, art or…

via The TED2018 Fellows application is open. Apply now! — TED Blog

Marketing and Selling Software Online

This article covers our top tips for marketing and selling software online. Web software marketing can be challenging if you don’t bring strong traffic and convert them to buyers. Here’s how to succeed at online software sales.

1. Understand Your Market and Target Customers

Selling software online (or selling anything online, for that matter) is all about identifying a focused customer niche that is already searching online for a solution to a particular problem that your software can solve. The internet marketplace is BIG, so it is best to focus on a small segment (at least initially) and craft a unique positioning to their needs. Identify the keywords that your target customers use to search, and use them in your product name, tagline, and domain name.

Keep reading for more: http://www.software-marketing-advisor.com/selling-software-online.html

SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot

Interesting news from SoftBank – with Internet of Things I think we’ll be seeing increasing numbers of these non-traditional “software platforms”. Software vendors will need to be keeping their eyes open for IoT platforms that are relevant to their target niche.

SoftBank announced today that it will launch an app store to create a software ecosystem for Pepper, its humanoid robot. Perhaps more intriguingly, the..

Source: SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot

Lite apps grow in popularity on the App Store

Lite versions of apps are gaining in popularity on the App Store, according to an analysis of fourth quarter app activity by IronSource, an app monetization, discovery, and analytics company.

Source: Lite apps grow in popularity on the App Store

Versium uses big data and machine learning to predict your best leads

Big data helps in mysterious ways. Versium has discovered this by using big data and machine learning to create a predictive marketing platform. The service, dubbed LifeData Predictive Lead Score, lets marketers build custom predictive models that help them pinpoint the users who are likely to be receptive to marketing offers.

Source: Versium uses big data and machine learning to predict your best leads

Helpful Tools for Marketing Your Software

We’ve got a special running at Software Marketing Advisor for a full year’s access to all our marketing / planning tools and templates for software / app companies – check it out here: http://www.software-marketing-advisor.com/software-marketing-download.html

3-Month Marketing Campaign for Price of 1 Month – This Special Won’t Last so Sign up now!

If you need some marketing help to boost your business, now is a great time to sign up for our 7-Step Marketing Toolkit program.    We have a special going for a limited time – pay for just one month, and you’ll get a full three month access – that’s an extra two months for free!

More info on the 7-Step Marketing Toolkit here.

SaaS Business Growth Strategies

One of the most challenging aspects of the Software-as-a-Service (SaaS) business model is how to grow your customer base as quickly as possible to the profitable level.  Many SaaS businesses struggle with how to keep the momentum going and keep customers signing up, while also engaging and maintaining existing customers.

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To grow a healthy SaaS business, staying on top of these five financial metrics is key:

  • Committed Monthly Recurring Revenue (CMRR)
  • Cash
  • Customer Churn
  • Customer Acquisition Cost (CAC)
  • Customer LifeTime Value (CLTV)

It can be too easy to overinvest in infrastructure in an attempt to grow a SaaS business too fast, when you’ve not yet gotten a handle on a sustainable value for these metrics.

I’ve seen a lot of SaaS companies struggle with how to best focus their marketing and strategy efforts, while maintaining strong business metrics.  The SaaS Business Growth Package is our attempt to help these companies really focus their marketing strategy, while keeping it affordable with a low-touch model.  You can read more about it here: http://www.software-marketing-advisor.com/saas-growth.html  Would love any comments or thoughts on this approach!

7-Step Marketing Program

Check out this 7-step Marketing Program – affordable marketing help for startups, solopreneurs, and online/software companies.

The 7-Step Marketing Toolkit


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