Archive for April, 2019

How to Select a Software Marketing Firm

If you’re looking to hire a marketing agency to market your software, make sure you follow the guidelines in my new article on hiring a marketing firm.  Summary below.

business close up commerce computer

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  1. Keep core strategy in-house – know your marketing goals and value proposition BEFORE hiring someone else to do your marketing.
  2. Make sure they know the tech space – hire someone with experience in the technology industry.
  3. Choose a firm with experience in your industry – they should understand your target customers (differentiate between B2B and B2C) and have experience in your vertical industry.
  4. Clearly define the roles – what will be your involvement? what are the specific expectations for the agency?
  5. Define metrics – you should have an idea of how you will measure the success of your marketing, before meeting with an agency.

Read more here:


How to Lead Productive User Interviews for Your Mobile App By Amalia Helen — Technopreneurph

Trying to be a mind reader in the mobile app industry is a bit like playing the lottery. ‘Having a hunch’ may get you lucky once in a while, but guesswork is definitely not the rule of thumb if you’re aiming for long-term product success. With more than 4 million other apps competing for users’ […]

via How to Lead Productive User Interviews for Your Mobile App By Amalia Helen — Technopreneurph

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