The Content Marketing Bridge: Linking Brand Goals to Prospect Needs — John Jackson – Blog

Why is so much content marketing unsuccessful? Unfortunately, so much of the brand content I see and study creates desert islands. That is, it isolates itself in one of two ways, which I call content marketing desert islands. Imagine two real islands. Both are populated and within sight of each other. But they have no […]

via The Content Marketing Bridge: Linking Brand Goals to Prospect Needs — John Jackson – Blog

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