Archive for October, 2018


rawpixel-604744-unsplashAs a software company, you work hard on your software.  Now you just need to get it in the hands of more customers.

Software Marketing Advisor provides tools, templates, and tips to help you better market, promote, and sell your software, solutions, services, and apps. They also provide consulting services to optimize your marketing strategy, messaging and value proposition, and to help with building your software business and increasing your software sales.

Learn more about this resource for software marketing, software sales, & the business of software for software companies and tech services firms, with a specific focus on SaaS and Big Data.

What is solutions marketing? — Product Marketing – republished from Leena Joshi

Solution marketing is about articulating how a customer pain is solved. While product marketing explains what a product does and why anyone would care, solution marketing turns the table, and explains how a customer pain point is solved – in some cases, with many products from the same company or different companies.

via What is solutions marketing? — Product Marketing


BUSTING THE MOST COMMON MISUNDERSTANDINGS IN START-UP MARKETING Starting a business can be scary — no secret there — and on top of that, there’s a lot of misinformation out there steering potential business owners awry. Not cool…But what can we do about it? How can we make sure start-ups don’t fall victim to the most common marketing myths? […]


B2B Marketing Strategy for Startups — TubiMubi

You are the brand new B2B Marketing Manager for a young Startup. The startup is already in the market for a year or so and is about to make a product relaunch. Which B2B marketing strategies would you follow for a successful relaunch campaign? This is a typical challenge when you work at a Startup. […]

via B2B Marketing Strategy for Startups — TubiMubi

Software Business Advisor newsletter

The Software Business Advisor is our free monthly newsletter with information about trends in the software business, software marketing tips, software sales help, and business planning.

You can sign up here:

When you sign up, you’ll also receive our free eguide “5 Key Points for Writing Business Software Proposals that Win “.

Drip Marketing 101 — The SaaS Marketer

Do business the human way! One of the critical thing that many SaaS companies fail to understand is that they are selling to humans. Be it a B2B or B2C platform, the decision maker is a live functioning human being. And, not all humans think alike. Agreed? If your answer is no, I would love to hear your […]

via Drip Marketing 101 — The SaaS Marketer

Software Marketing Planning Templates


If you’re planning a software or SaaS business, or strategizing your marketing approach, a template can help you organize your thoughts and ideas.

Take a look at some of our available software marketing and business planning downloads here.


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