My Thoughts on Tech Marketing Strategy
BUSTING THE MOST COMMON MISUNDERSTANDINGS IN START-UP MARKETING Starting a business can be scary — no secret there — and on top of that, there’s a lot of misinformation out there steering potential business owners awry. Not cool…But what can we do about it? How can we make sure start-ups don’t fall victim to the most common marketing myths? […]
via START-UP MARKETING MYTHS — CTRINE VENTURES
You are the brand new B2B Marketing Manager for a young Startup. The startup is already in the market for a year or so and is about to make a product relaunch. Which B2B marketing strategies would you follow for a successful relaunch campaign? This is a typical challenge when you work at a Startup. […]
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Do business the human way! One of the critical thing that many SaaS companies fail to understand is that they are selling to humans. Be it a B2B or B2C platform, the decision maker is a live functioning human being. And, not all humans think alike. Agreed? If your answer is no, I would love to hear your […]
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