How Startups Can Rock Account Based Marketing (ABM) — Focused B2B

A huge transformation that B2B companies are undergoing is the switch to Account Based Marketing and Selling (ABM). This is a big change for enterprise companies whose systems and processes revolve around “warm leads” versus “warm accounts”. And with new technology enabling ABM to be successful, big operations decisions and purchases are being made. But […]

via How Startups Can Rock Account Based Marketing (ABM) — Focused B2B

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