Archive for May, 2018

What is the Best Software Business Plan and Marketing Strategy for You?

person writing on white book

Photo by rawpixel.com on Pexels.com

If you manage a software or online business, there are many different options for monetization, including:

  • traditional software license,
  • subscription fees,
  • advertising,
  • bundling,
  • licensing by component,
  • software consulting or
  • software reselling.

This article will help you plan the best business model and monetization strategy.  Keep reading to learn more about how to optimize your software business plan.

 

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Meet the five finalists at Startup Battlefield Europe — TechCrunch

Fifteen companies just got off the stage at TechCrunch’s Startup Battlefield Europe at VivaTech in Paris. The TechCrunch team has taken feedback from our expert judges and narrowed the group down to five companies that will be competing in the finals on the VivaTech Main Stage at 6:15pm CET. (If you’re not at VivatTech, you…

via Meet the five finalists at Startup Battlefield Europe — TechCrunch

How to Best Market Your Software

software marketing, software promotion, promotion, marketing

Read this article to learn some helpful tips for software advertising and marketing. Whether you are selling consumer or business software, follow this guide to software marketing to increase sales of your software.

Start by thinking about the answers to the following questions:

  • What do you want to get out of your software marketing efforts? New customers? Increased revenue? Increased market share? New markets?
  • What does your target customer look like, and what is their pain point that your software helps with?
  • What is your unique value proposition? What makes your product the best at solving your customer’s pain point as easily/cheaply/quickly as possible?
  • What is your customer’s buying decision process? Where do they look for information to solve their problem?

Keep reading to learn more

 

How Startups Can Rock Account Based Marketing (ABM) — Focused B2B

A huge transformation that B2B companies are undergoing is the switch to Account Based Marketing and Selling (ABM). This is a big change for enterprise companies whose systems and processes revolve around “warm leads” versus “warm accounts”. And with new technology enabling ABM to be successful, big operations decisions and purchases are being made. But […]

via How Startups Can Rock Account Based Marketing (ABM) — Focused B2B


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