With a good app marketing strategy you can make sure that your sales and marketing efforts aren’t in vain. Keep your limited resources focused on your business goals with these 7 tips to planning a strong software marketing strategy.
A focused software marketing strategy will decrease your time to market and shorten your sales cycle. It can drive the most effective app launch for your software.
To start planning your app marketing strategy, follow the 7-step process below:
- Make sure you fully understand your market, including size, trends, and key players.
- Segment your potential customer base.
- Make detailed profiles of your customer segments.
- Identify which of your segments are your early adoption targets.
- Identify their key pain points and sales process needs.
- Develop micro-messaging for the target segments
- Plan your communication strategy
For more detail, read this article on how to plan your app marketing strategy.
Software Marketing Advisor Blog 
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