Developing Your App Marketing Strategy: 7 Key Steps

With a good app marketing strategy you can make sure that your sales and marketing efforts aren’t in vain. Keep your limited resources focused on your business goals with these 7 tips to planning a strong software marketing strategy.

pexels-photo-905163.jpeg

A focused software marketing strategy will decrease your time to market and shorten your sales cycle.  It can drive the most effective app launch for your software.

To start planning your app marketing strategy, follow the 7-step process below:

  1. Make sure you fully understand your market, including size, trends, and key players.
  2. Segment your potential customer base.
  3. Make detailed profiles of your customer segments.
  4. Identify which of your segments are your early adoption targets.
  5. Identify their key pain points and sales process needs.
  6. Develop micro-messaging for the target segments
  7. Plan your communication strategy

For more detail, read this article on how to plan your app marketing strategy.

Advertisements

0 Responses to “Developing Your App Marketing Strategy: 7 Key Steps”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s




Enter your email address to follow this blog and receive notifications of new posts by email.

Advertisements

%d bloggers like this: