Archive for March, 2018

Challenges for Data-Driven Businesses – Data is not the new oil (TechCrunch)

It’s easier than ever to build software, which makes it harder than ever to build a defensible software business. So it’s no wonder investors and entrepreneurs are optimistic about the potential of data to form a new competitive advantage. Some have even hailed data as “the new oil.” We invest exclusively in startups leveraging…

via Data is not the new oil — TechCrunch

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Developing Your App Marketing Strategy: 7 Key Steps

With a good app marketing strategy you can make sure that your sales and marketing efforts aren’t in vain. Keep your limited resources focused on your business goals with these 7 tips to planning a strong software marketing strategy.

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A focused software marketing strategy will decrease your time to market and shorten your sales cycle.  It can drive the most effective app launch for your software.

To start planning your app marketing strategy, follow the 7-step process below:

  1. Make sure you fully understand your market, including size, trends, and key players.
  2. Segment your potential customer base.
  3. Make detailed profiles of your customer segments.
  4. Identify which of your segments are your early adoption targets.
  5. Identify their key pain points and sales process needs.
  6. Develop micro-messaging for the target segments
  7. Plan your communication strategy

For more detail, read this article on how to plan your app marketing strategy.

How To Convert Your Customers Into Brand Ambassadors — Meudyojak

The average business loses around 24 percent of its customers annually simply by failing to attend to customer relationships. Irony is that the company invests a huge amount of time, efforts and expenses in building that initial customer relationship. Then this relationship goes unattended. Sometimes immediately after the sale has been made, sales-person loses interest […]

via How To Convert Your Customers Into Brand Ambassadors — Meudyojak


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