Build a Startup Around the Ideal First Customer

We started Pardot in 2007 building a marketing automation platform around the ideal first customer: Hannon Hill. Hannon Hill, my first company, was a small, fast-growing content management software company focused on colleges and universities. As marketing automation was a new concept, there wasn’t an existing set of expected modules. First, we built form capture […]

via Build A Startup Around the Ideal First Customer — David Cummings on Startups

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