This article covers our top tips for marketing and selling software online. Web software marketing can be challenging if you don’t bring strong traffic and convert them to buyers. Here’s how to succeed at online software sales.
1. Understand Your Market and Target Customers
Selling software online (or selling anything online, for that matter) is all about identifying a focused customer niche that is already searching online for a solution to a particular problem that your software can solve. The internet marketplace is BIG, so it is best to focus on a small segment (at least initially) and craft a unique positioning to their needs. Identify the keywords that your target customers use to search, and use them in your product name, tagline, and domain name.
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