Versium uses big data and machine learning to predict your best leads

Big data helps in mysterious ways. Versium has discovered this by using big data and machine learning to create a predictive marketing platform. The service, dubbed LifeData Predictive Lead Score, lets marketers build custom predictive models that help them pinpoint the users who are likely to be receptive to marketing offers.

Source: Versium uses big data and machine learning to predict your best leads

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