Marketing should never be static – there’s a reason I always emphasize the circular, iterative nature of my 7-step marketing strategy process.
A strong marketing program must always start with a careful analysis of your target customer niche, their problems and pain points, and other solutions in the marketplace. Once you fully understand the customer problem and available competitive solutions, then you can write your Unique Selling Proposition (USP).
Your USP is the one most important piece of content to drive your marketing.
Many of our clients turn to Software Marketing Advisor to help better craft their USP and marketing messaging. Our Marketing Strategy Review service helps optimize your USP and messaging.