Archive for January, 2016

Assess Your Marketing Effectiveness for 2016

Published January 27, 2016 marketing strategy , software , software marketing , software sales , technology marketing Leave a Comment

Marketing should never be static – there’s a reason I always emphasize the circular, iterative nature of my 7-step marketing strategy process.

Mktg-Strategy-Process

7-Step Marketing Strategy Process

A strong marketing program must always start with a careful analysis of your target customer niche, their problems and pain points, and other solutions in the marketplace.  Once you fully understand the customer problem and available competitive solutions, then you can write your Unique Selling Proposition (USP).

Your USP is the one most important piece of content to drive your marketing.

Many of our clients turn to Software Marketing Advisor to help better craft their USP and marketing messaging.   Our Marketing Strategy Review service helps optimize your USP and messaging.

 

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SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot

Published January 27, 2016 Uncategorized Leave a Comment

Interesting news from SoftBank – with Internet of Things I think we’ll be seeing increasing numbers of these non-traditional “software platforms”. Software vendors will need to be keeping their eyes open for IoT platforms that are relevant to their target niche.

SoftBank announced today that it will launch an app store to create a software ecosystem for Pepper, its humanoid robot. Perhaps more intriguingly, the..

Source: SoftBank Plans To Open A Store Staffed (Almost) Entirely By Pepper, Its Humanoid Robot

Lite apps grow in popularity on the App Store

Published January 27, 2016 Uncategorized Leave a Comment

Lite versions of apps are gaining in popularity on the App Store, according to an analysis of fourth quarter app activity by IronSource, an app monetization, discovery, and analytics company.

Source: Lite apps grow in popularity on the App Store

Versium uses big data and machine learning to predict your best leads

Published January 27, 2016 Uncategorized Leave a Comment

Big data helps in mysterious ways. Versium has discovered this by using big data and machine learning to create a predictive marketing platform. The service, dubbed LifeData Predictive Lead Score, lets marketers build custom predictive models that help them pinpoint the users who are likely to be receptive to marketing offers.

Source: Versium uses big data and machine learning to predict your best leads

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