One of the most challenging aspects of the Software-as-a-Service (SaaS) business model is how to grow your customer base as quickly as possible to the profitable level. Many SaaS businesses struggle with how to keep the momentum going and keep customers signing up, while also engaging and maintaining existing customers.
To grow a healthy SaaS business, staying on top of these five financial metrics is key:
- Committed Monthly Recurring Revenue (CMRR)
- Cash
- Customer Churn
- Customer Acquisition Cost (CAC)
- Customer LifeTime Value (CLTV)
It can be too easy to overinvest in infrastructure in an attempt to grow a SaaS business too fast, when you’ve not yet gotten a handle on a sustainable value for these metrics.
I’ve seen a lot of SaaS companies struggle with how to best focus their marketing and strategy efforts, while maintaining strong business metrics. The SaaS Business Growth Package is our attempt to help these companies really focus their marketing strategy, while keeping it affordable with a low-touch model. You can read more about it here: http://www.software-marketing-advisor.com/saas-growth.html Would love any comments or thoughts on this approach!
Software Marketing Advisor Blog 