Archive for October, 2014
Alteryx Lands $60M To Boost Data Analytics App-Building Platform
Published October 6, 2014 Uncategorized Leave a CommentZoomData raises $17M to become the visualization layer for big data
Published October 6, 2014 Uncategorized Leave a Comment
ZoomData is fairly unique in the world of big data startups, headquartered more than 2,500 miles from Silicon Valley in Reston, Virginia. Yet the company has been attracting attention from some big Silicon Valley names, including venture capital firm Accel Partners, which led the $17 million series B investment round that ZoomData announced Monday.
Some folks might remember when [company]ZoomData[/company] launched nearly two years ago, promising to remake data analytics on the iPad with connections to big data stores such as Hadoop and gesture-based visualizations designed to be manipulated. It was focused on streaming data, and the application let users rewind and fast-forward through views of their data as it hit the application, so they could see real-time data, look back at five minutes ago, then walk back up to the current view all with a few swipes.
It was a promising approach, but a limiting one, ZoomData Co-founder and CEO Justin Langseth said…
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What’s the Difference between Your Company Vision and Mission?
Published October 2, 2014 marketing strategy 1 CommentTags: marketing, marketing plan, marketing strategy, mission, vision
So what is the difference between your company’s vision statement and your company’s mission, anyway?
I get asked that question a lot, since being clear about your vision and mission is critical to defining effective marketing strategies.
Basically, your company’s vision is what you want your company to be known for, or to become. It’s long-term, and more of an image of how you want your company to be perceived, rather than a specific goal.
Your mission, on the other hand, is more immediate: why are you in business and what is your company doing right now.
Your vision should direct your long-term goals, and your mission should direct your short-term objectives. And hopefully the two point your business in the same general direction!
