Your best prospects are people who have purchased from you before. They have already experienced the products you offer as well as the service you provide.
They know you, like you and trust you. (At least they did when they first bought from you… enough, at least, to give you their money.) Hopefully, things haven’t changed. And ideally, your relationship with them has improved.
Research shows that it costs around six times more to acquire a new customer than it does to sell something additional to an existing customer.
So, if nothing else, it makes good financial sense to attempt to sell your existing customers before looking outside for new prospects.
One of the best ways for doing this is to constantly keep in touch with them. Make it impossible for them to forget you. Let them know you really appreciate not only their business, but their friendship, as well.
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