Mixpanel Adds Mobile A/B Testing To Its Analytics Platform

TechCrunch

Mixpanel, the analytics startup incubated at Y Combinator and backed by Andreessen Horowitz, is launching a new feature today for mobile developers who want to test out different variations of their app.

We’ve written about several startups that are focused on mobile A/B testing, such as Taplytics. Optimizely, the big player in desktop A/B testing, recently moved into mobile.

Co-founder Suhail Doshi argued that Mixpanel’s approach is unique in a couple of ways. For one thing, he demonstrated that making changes to the app is pretty simple, as you can see in the video at the end of the post. If you want to move a button, just drag the button. And doing something a little more sophisticated, namely changing in-game physics, was still relatively quick.

That simplicity is important, Doshi said, because “marketers and product managers and non-engineers want to be able to use these…

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