“More than 50% of app businesses are not sustainable at current revenue levels”…. I think that says it all. The fact is that if you’re a mobile app developer, you need to think long and hard about your business model. And for most mobile developers, that should not be making money directly from your apps, but instead how can you use apps to drive monetization elsewhere?
Though the app stores continue to fill up with ever more mobile applications, the reality is that most of these are not sustainable businesses. According to a new report out this morning, half (50%) of iOS developers and even more (64%) Android developers are operating below the “app poverty line” of $500 per app per month.
This detail was one of many released in VisionMobile’s latest Developer Economics report (for Q3 2014), which was based on a large-scale online developer survey and one-to-one interviews with mobile app developers. This report included the responses from over 10,000 developers from 137 countries worldwide, taking place over 5 weeks in April and May.
That mobile app developers are challenged in getting their apps discovered, downloaded and then actually used, is a well-known fact. But seeing the figures associated with exactly how tough it is out there is rather revealing. It seems the “1%”…
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