Good, thoughtful article on how to best use Facebook for marketing. If you’re struggling with how to get traction on Facebook, it’s well worth a read.
Is being on Facebook really worth it? I don’t see Facebook generating leads for my business?
We hear this a lot in South Africa from our clients and I wanted to investigate further. Let’s start with what is Facebook? FB is a platform where images, texts, ideas, opinions and content is shared. It is first and foremost a learning and sharing platform.
So now you ask, how does that slot into my business marketing strategy? Facebook is not the area for pure hard-sell. If you were to bombard your fans on Facebook with hard-sell, you would see a steep rise in ‘unlikes’ or simple non engagement. Facebook is about creating a community and building brand awareness, it is a platform for continued customer service AND it is a more controllable way for businesses to handle word of mouth communications.
Let me explain, before the explosion of the internet how did…
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