How does Facebook fit into your marketing strategy?

Good, thoughtful article on how to best use Facebook for marketing. If you’re struggling with how to get traction on Facebook, it’s well worth a read.


Is being on Facebook really worth it? I don’t see Facebook generating leads for my business?

We hear this a lot in South Africa from our clients and I wanted to investigate further. Let’s start with what is Facebook? FB is a platform where images, texts, ideas, opinions and content is shared. It is first and foremost a learning and sharing platform.

So now you ask, how does that slot into my business marketing strategy? Facebook is not the area for pure hard-sell. If you were to bombard your fans on Facebook with hard-sell, you would see a steep rise in ‘unlikes’ or simple non engagement. Facebook is about creating a community and building brand awareness, it is a platform for continued customer service AND it is a more controllable way for businesses to handle word of mouth communications.

Let me explain, before the explosion of the internet how did…

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