Software Marketing Advisor Blog

Pacific Crest and David Skok have released a survey benchmarking SaaS metrics for early and growth stage companies.

The entire report is well worth reading.

Redpoint VC Tomasz Tunguz (@ttunguz) lists his 6 most important benchmarks and observations from the report.

1. Inside Sales Driven Companies Grow Fastest

Inside sales driven distribution companies grow about 40% faster than companies using field sales, web sales or channel, or about 37% revenue growth per year.

2. Price the Product Between $1k to $25k Annually to Optimize Growth

Companies with contract sizes of $1k to $25k grow the fastest, about 26% faster or 35% y/y. There are two reasons to support this pattern. First, purchases under $25k tend to require fewer approvals which decreases sales cycle. Second, these accounts can be closed by inside sales reps which are far less expensive than field sales. On the same sales investment, a startup…