Here’s what I believe will be the top trends affecting B2B marketers in the upcoming years:
Consolidation of Disparate Marketing Solutions
If you haven’t noticed, big software vendors like IBM, Adobe, Oracle and Saleforce.com are buying smaller, point-solution marketing vendors with the goal of a consolidate marketing solution. This is a big win for marketers as buying integrated systems for marketing automation, lead management, content management, social, marketing resource management, etc. makes deploying these capabilities much easier… perhaps at the expense of increased costs and vendor lock-in.
Responsive Design for Email and Website
Mobile is big and only getting bigger. To manage the complexity of devices and screen sizes, B2B marketers will have to contend with this complexity. The key solution is responsive design, allowing emails and web pages to display appropriately based on screen size and device.
Big Data Moves to the Cloud
Big data is moving to the…
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