Salesforce.com posts bigger loss, CFO to resign

Gigaom

SaaS pioneer Salesforce.com(s crm) posted a GAAP loss of $116.6 million or 19 cents a share for its fourth quarter ending January 31. That’s compared to a loss of $20.8 million or 4 cents a share this time last year. And Graham Smith, who has been CFO of the San Francisco–based company for six years, will resign in March, 2015.

Salesforce.com launched 15 years ago to focus on sales force automation and customer relationship management delivered from its servers, as opposed to running on customer premises. But in recent years the company has broadened its target market, spending billions of dollars to acquire companies like ExactTarget, Buddy Media, and others in marketing automation and social media analytics.

In those areas, Salesforce.com is locked in an arms race with Oracle(s orcl), which has been on a buying binge of its own — acquiring Eloqua for $871 million in late 2012 and BlueKai just…

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