Archive for March, 2014

Top 10 Tips for Creating a Great Mobile App

Level 3 Strategies

Here’s another great infographic that will educate you best practices for creating your Mobile App development strategy. This one is by Apadmi, and provides questions to ask yourself before creating a mobile app.

As Verónica Maria Jarski an author from MarketingProfs points out,  the most important question to ask is why you are building an app.  You also need to understand your target users, and what you want your app to accomplish.

Check out the infographic:

A big thank you to by Verónica Maria Jarski  for posting this on MarketingProfs.  You can also read more at:

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How to lower your churn rate


As executive-in-residence at Scale Venture Partners, I’ve worked with a number of SaaS startups to help them refine the efficiency of their operations. One of the things that is often neglected is customer churn. Early focus on churn helps build discipline that becomes even more important as a company grows to $100 million or more in revenues.

In the bad old days of on-premise Enterprise software, a startup was considered to have traction when it got its first dozen paying customers. These were typically six-figure deals and required a lot of heavy lifting to get the customers into production. While the old-school field sales model was not particularly efficient, it had the virtue of driving an organization toward making early customers successful.

When you have hundreds or thousands of customers, though, things can become rather anonymous and it’s harder to make sure customers are using your product correctly. If customers…

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Analysing SaaS IPOs: infographic

SaaS, PaaS and something to consider

Business Management

SaaS revenue comes from a utility computing environment in which unrelated customers share a common application and infrastructure managed by an independent software vendor or a third-party service provider that typically owns the code  or intellectual property. The model provides access to and consumption of software and application functionality built specifically for network delivery and accessed by users over the Internet.

SaaS revenues do not include software deployed internally by the customer or any packaged software for which a license fee and a maintenance fee are paid. The myriad ‘as a service’ (APPaaS, PaaS, IaaS) offerings—including business application services, databases, software development tools, high-level storage services (backup
and archiving), testing as a service, and security as a service—are all included in the category of SaaS.

A company might come to market with something it broadly calls SaaS, when in reality one business unit is doing SaaS and the other is doing PaaS. But each model…

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From dog toys to SaaS software: How Lettuce’s founder learned the art of product management

Today’s Public Software Valuation and Financial Performance: The SEG SaaS Index – Workforce Management Product Category posts bigger loss, CFO to resign


SaaS pioneer crm) posted a GAAP loss of $116.6 million or 19 cents a share for its fourth quarter ending January 31. That’s compared to a loss of $20.8 million or 4 cents a share this time last year. And Graham Smith, who has been CFO of the San Francisco–based company for six years, will resign in March, 2015. launched 15 years ago to focus on sales force automation and customer relationship management delivered from its servers, as opposed to running on customer premises. But in recent years the company has broadened its target market, spending billions of dollars to acquire companies like ExactTarget, Buddy Media, and others in marketing automation and social media analytics.

In those areas, is locked in an arms race with Oracle(s orcl), which has been on a buying binge of its own — acquiring Eloqua for $871 million in late 2012 and BlueKai just…

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Check your SaaS pulse

Useful SaaS spending data from IBM. They see SaaS spending growing at 20% per year, reaching $46B globally by 2017

IBM Center for Applied Insights

The Software as a Service train has left the station, and there’s no slowing it down: global spending on SaaS isforecasted to grow at a CAGR of 20.2% in 2012-2017, reaching US$45.6 billion by 2017.

The IBM Center for Applied Insights recently released the reportChampions of Software as a Service: How SaaS is fueling powerful competitive advantage, based on a global study of 879 IT and line-of-business (LOB) SaaS decision-makers.   Most organizations start their SaaS journey seeking lower total cost of ownership – it’s the #1 driver for SaaS adoption, and 41% of them are achieving it to a high degree. However, the research reveals that competitive advantage is an even bigger outcome, with 47% of enterprises achieving it.

The study examined Saas “Pacesetters” – those organizations that have adopted SaaS most widely and are gaining competitive advantage through their initiatives – to see what sets them apart.   These leading organizations realize  better enterprise efficiency with SaaS, but they also achieve…

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