Software Marketing Advisor Blog

Date: 23-04-2013
Source: Foreign Affairs
How It’s Changing the Way We Think About the World

Everyone knows that the Internet has changed how businesses operate, governments function, and people live. But a new, less visible technological trend is just as transformative: “big data.” Big data starts with the fact that there is a lot more information floating around these days than ever before, and it is being put to extraordinary new uses. Big data is distinct from the Internet, although the Web makes it much easier to collect and share data. Big data is about more than just communication: the idea is that we can learn from a large body of information things that we could not comprehend when we used only smaller amounts.

In the third century BC, the Library of Alexandria was believed to house the sum of human knowledge. Today, there is enough information in the world…