Do You Have an Effective Marketing Strategy Process?

Selling technology effectively requires an effective marketing strategy process.

There is a huge difference between technology marketing done well, and technology marketing done poorly. Whether you sell software, web services, SaaS subscriptions, hardware, or IT services, we’ve all made these mistakes.

Top 3 Mistakes in Technology Marketing

1. Waiting to complete your product before you start marketing it. Instead, marketing needs to go hand-in-hand with product definition and development. A good marketing strategy process starts with understanding your customer… more about that below.
2. Trying to market your feature list instead of a solution to a problem. Too many providers of technology end up talking about their software/hardware/service features and capabilities, rather than putting it in language the customer can relate to: how does it provide a solution to a problem? Only after you’ve convinced the customer you have a solution to their problem will they listen to your feature list.
3. Trying to solve too large of a problem. If you’re just starting out, don’t try to tackle every problem that your product could solve. Instead, identify a subset of problems that (a) truly differentiate you, and (b) allow you to focus and rise above the noise. Then focus your marketing specifically on that niche.

This article on a 7-Step Marketing Strategy Process at Easy Marketing Strategies outlines an easy-to-follow 7 step process to make sure you’re getting the most out of your marketing activities.

Software Marketing Advisor also provides coaching services – whether you need one hour or forty – that can help get you over the hump in effectively aligning your marketing with your customers and your business goals. You can learn more about our coaching service here.

10 Responses to “Do You Have an Effective Marketing Strategy Process?”

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