Some Recent Software Marketing Articles

Here’s a quick summary of a few recent articles and blog posts worth reading, covering topics from influencing the B2B buy cycle, SaaS sales compensation, and what works in online marketing:

Selling B2B software? Even if you sell to the enterprise, the fact is that B2B purchasers gather a lot of their initial research on potential solutions online. That’s why having an internet marketing strategy (inbound marketing) is so key. Take a look at this recent article on ChiefMarketer.com about “Adjusting to the Web-Influenced Buy Cycle.”

If you’re moving to an enterprise SaaS model, then how to update your sales compensation plan might be on your mind. In that case, this recent blog post by Joel York at Chaotic Flow on “SaaS Sales Compensation Made Easy” may come in handy. Just remember that for SaaS you really need to focus on keeping customer acquisition costs (including costly sales comp) as low as possible – only use direct sales force when you really need it.

You can check out this recent survey by Go-to-Market Strategies on what worked & what didn’t in online marketing in 2009, in their report “Online Marketing Trends: What Worked in 2009 and What to Expect in 2010”. They found the best bets were email marketing and optimized websites, followed by social media tools.

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5 Responses to “Some Recent Software Marketing Articles”


  1. 1 Merrill Osterman April 12, 2010 at 9:23 am

    hey I like this post. I found it from doing a google search. Ive been looking for this sort of thing for a while. This info will come in handy to me. I will check back soon to search the rest of your blog. thanks

  2. 2 LED TV April 29, 2010 at 9:42 pm

    thanks !! very helpful post!

  3. 3 Suyati September 25, 2010 at 4:58 am

    Thanks for the article! Iam curently looking for a b2b softwaresoftware marketing article. I came across this site with google search. Iam a somewhat newbie in IM, but definitely will subscribe the post.

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