OK, here’s one of my pet peeves: if you have a blog or a twitter account linked from your business website, make sure the posts and tweets are targeted to your customers and what they care about.
Seems obvious, right?
But I see so many small technology and software companies that use their blog to discuss the trials and tribulations of being a startup rather than addressing the customer pain point that they designed their product to solve in the first place.
If you want to write about the experience of running your business, and share best practices with others, then by all means have a separate blog. But don’t think your customers could care less! Even worse, you don’t want them seeing your dirty laundry (why tell them about the firefighting you were doing yesterday to deal with the outage you had…?).
Make sure you have a customer-focused blog on your website, with posts that are of interest to your customer. Try to weave your USP (Unique Selling Proposition) through the blog, while making sure not to appear too salesy. Your blog should contain additional helpful information, tips, and product-related announcements that your customers and prospects will find useful.