Software Business Case Study: eMASON

I just read the case study on ISV eMASON on SoftwareCEO this week. It’s an interesting example of a software company that managed to triple their business in 2009, despite the slow economy and turmoil in their target market of financial services.

How did they do it?

Basically, with a singular focus on quality and solving the customer pain point to the best ability, flexibility and easy customization, being really clear on their unique value, and making it as comprehensive as possible within the bounds of the single point of pain the application is solving.

I think we could all learn from these tips… bottom line:

  • understand your customer and feel their pain
  • know your unique value – what really distinguishes your solution from the competition
  • be fanatically customer-focused

3 Responses to “Software Business Case Study: eMASON”

  1. 1 Free Advertising Derby July 23, 2010 at 6:56 am

    Hello, I enjoyed my time browsing your articles, a nice blog. I will of course be popping back again soon.

  2. 2 Erika November 17, 2013 at 1:26 am

    There are two main benefits to this method of raising capital as follows:
    1) you retain complete control of your business as the donars are not allocated a share of
    the profits but rather are simply getting behind your business not only to get
    access to what you are offering as an incentive but often for purely altruistic motivations.
    Some people will pledge purely for the satisfaction of knowing
    that they helped a valuable product or service see the market and help other people.
    However, there are many dynamics at work to destroy your nice company

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