On ebizQ, Phil Wainewright’s interview with the CEO of HelpStream, Bob Warfield, focuses on Social CRM and bringing a services ethos to sales and marketing.
With the rapid growth of social media, interacting with your end users and delivering customer-focused services are fundamental to technology marketing today. That’s true whether you deliver an end-to-end solution directly to end users, or are an ingredient technology supplier. Marketing must take a services approach…. in fact, that service ethose must permeate throughout the business.
I highly recommend listening to Phil’s podcasts to learn more.
Software Marketing Advisor Blog 
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