I read a good email marketing article this week on Marketing Profs: Boosting Email Subscriber Satisfaction. Communicating regularly with your email list can be a real booster of revenue… but only if you avoid being seen as spam, and add value to your prospects and customers.
This article has some really good tips on how to create custom subscriber experiences and increase subscriber satisfaction in your email marketing, including:
- Communicate regularly… but not too frequently. How frequently will depend on how often your typical customers make purchases.
- Use custom welcome messages and emails at various points in a given customer’s purchase cycle, to bring them back for more.
- Use customer satisfaction surveys and other post-purchase communications to keep your product or service foremost in the customer’s mind, and show that you are a customer-focused organization.