Hi. I’m Joanna Lees Castro, owner of the software marketing and business planning resource center Software Marketing Advisor.com for software vendors wanting to grow their business strategy, marketing and sales capability in a services-oriented world. The site provides information and guidance on marketing, sales, strategy and business planning for software and technology services companies.
The focus of this blog is on all things related to technology / software marketing strategy. This is based on nearly two decades working in the high tech industry and striving (not always successfully!) to translate “geek talk” into customer and business benefits, and similarly mapping end customer painpoints and usage models into product or service solutions.
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