What’s the most important factor in product planning and sales/marketing for a technology startup?
In one word: FOCUS…
As a startup, especially in the technology space, it’s too easy to start thinking up all the exciting new usage models using your technology. Before you know it, you’re running three businesses when you should be focused on getting one off the ground.
How to deal with all those cool ideas that come into your head at the most inopportune moments?
Keep a notebook… that way, when you’re ready to grow the business you have some seeds of ideas to use as a starting point. But when you’re just starting out, it’s key to just pick one and FOCUS on it until it’s a paying business.
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